Newcastle United have stepped up their pursuit of Dusan Vlahovic, with fresh reports from Italy suggesting the Magpies are making significant progress in their attempts to secure one of the summer's biggest free-transfer signings.
The Serbia international has been linked with Eddie Howe's side for several months, but Tuttosport outlet TuttoJuve claims Newcastle have now accelerated negotiations after finding encouragement in talks with the striker's representatives.
Having initially been reluctant to consider a move to St James' Park, Vlahovic is now reportedly open to a switch to the Premier League, giving Newcastle renewed optimism that a deal can be completed.
Newcastle United increasing pressure in Vlahovic pursuit
Earlier this summer, Newcastle made initial contact with Vlahovic's camp but struggled to convince the former Fiorentina forward, who was prioritising clubs competing in the Champions League while assessing his options.
However, no rival has emerged with a concrete proposal, allowing Newcastle to strengthen their position.
According to TuttoJuve, discussions between the Magpies and the player's entourage have become increasingly positive, with the club determined to take advantage of Vlahovic's free-agent status.
The report adds that Newcastle's persistence is beginning to pay off as they look to secure a major statement signing ahead of the new season.
Salary remains biggest hurdle
Although a transfer fee is no longer required, agreeing personal terms is expected to be the biggest challenge.
Vlahovic’s substantial wages at Juventus were one of the key reasons negotiations over a new contract failed, and Newcastle will need to find a financial package capable of convincing the 26-year-old to move to Tyneside.
Despite injury problems limiting his appearances last season, the Serbian striker maintained an impressive scoring record.
| Season | Dusan Vlahovic |
|---|---|
| 2025/26 | 10 goals in 23 matches |
| Final four matches | 4 goals |
| 2024/25 | 17 goals in 44 matches |
| Status | Free agent |
Source: Club match data – 26 June 2026
A groin injury disrupted much of Vlahovic’s most recent campaign, but he finished the season strongly with four goals in his final four appearances. That run highlighted his goalscoring instincts and complicated Juventus’ hopes of negotiating a contract extension before his departure.
Why Newcastle believe the deal is possible
Having followed Newcastle United's recruitment under Eddie Howe, the club have consistently targeted players capable of immediately improving the starting XI rather than long-term development projects. Vlahovic fits that strategy, offering proven pedigree at the highest level and entering what should be the prime years of his career.
His arrival would also provide Newcastle with another elite goalscoring option as they prepare for another demanding campaign across multiple competitions.
However, it remains too early to conclude that an agreement is close. While talks are progressing positively, salary negotiations are expected to determine whether Newcastle can turn their growing confidence into a completed transfer.
Key Points
- Newcastle United have intensified talks with Dusan Vlahovic's representatives.
- The Serbia international is now reportedly open to a move to England.
- No rival club has yet made a decisive move for the free agent.
- Personal terms are expected to be the biggest obstacle.
- Vlahovic finished last season strongly after returning from injury.
What's next?
Newcastle United are expected to continue discussions with Vlahovic's representatives over the coming days as they work to finalise personal terms. With no competing offers currently reported, the Magpies have an opportunity to strengthen their position, although the striker's wage demands remain the key obstacle before any deal can be completed.
Would Dusan Vlahovic be the marquee signing Newcastle United need to take the next step under Eddie Howe?
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