Manchester United are tracking Norwegian sensation Eivind Helland, with scouts attending SK Brann's 3-1 win over Viking last weekend. The 20-year-old defender is already earning rave reviews — and could cost a fraction of the feeUnited are paying elsewhere this summer.
While United’s big-money moves for Bryan Mbeumo and a new striker dominate headlines, INEOS are also targeting elite young talent for long-term gain — and Helland fits that strategy perfectly.
Helland Compared to Rodri by His Own Manager
“Without wanting to make headlines about it, he reminds me a bit of Rodri.” — Freyr Alexandersson, SK Brann Manager
Alexandersson praised Helland’s versatility, saying he could grow into a holding midfielder role in the mould of Manchester City’s Rodri, while calling him:
Why Helland Fits the INEOS Model
| Attribute | Rating |
|---|---|
| Age | 20 |
| Position | Centre-back / Defensive Mid |
| Senior Appearances | 30+ for Brann |
| Estimated Value | £3–5 million |
With Diego Leon and Enzo Kaya-Biyik already joining as part of United’s youth-focused rebuild, Helland would be another low-risk, high-reward investment.
Analyst Verdict
Helland won’t make waves like a £70m striker — but that’s the point. These are the deals that define clever sporting directors. If United land the Norwegian early, he could either grow into the first team or become a £30m resale in three years.
In a market bloated with overpricing, Helland might be one of United’s smartest buys since Vidic.
Key Slight
- United scouting Norway U21 star
- SK Brann open to selling for under £5m
- Compared to Rodri by own manager
- Fits INEOS youth investment strategy
- Could develop into elite holding midfielder
What’s Next?
Manchester United scouts are expected to attend Helland’s next two matches in the Eliteserien to track his development closely. A summer bid worth between £4 million and £6 million is already being discussed internally. If the club’s move for Bryan Mbeumo stalls or they offload a young defender in the coming weeks, a formal offer could follow quickly.
Should Man United invest now or wait until he costs £30m?
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