Man City Puma kit deal headlines are making waves — and not just for the record-breaking numbers. The newly extended £1billion partnership with Puma signals a bold vote of confidence as City await the outcome of their 115 Premier League charges.
First signed in 2019, the original agreement was worth £65m a year. The new deal, which runs until 2035, is now valued at £100m-a-year — making it the third most lucrative kit deal in world football, just behind Real Madrid and Barcelona.
“We joined forces with Puma to go beyond expectations — and we’ve achieved that.” — Ferran Soriano, City Football Group CEO
What Makes the Deal So Big?
City revealed the extension with a cinematic video showing iconic moments in Puma kits — from winning the 2022–23 Treble to four consecutive Premier League titles. Soriano praised Puma’s “seamless integration” with the club across men’s, women’s, and youth levels.
“Trophies, performance, commercial success — this partnership delivers.” — Arthur Hoeld, Puma CEO
Puma also sponsor City Football Group clubs including Melbourne City, Girona, Mumbai City, Palermo and more — making this a global alliance, not just a local one.
Top 10 Most Expensive Kit Deals (Annual Value)
| Club | Brand | £ Per Year |
|---|---|---|
| Real Madrid | adidas | £110m |
| Barcelona | Nike | £105m* |
| Man City | Puma | £100m |
| Man United | adidas | £90m |
| Arsenal | adidas | £75m |
| Liverpool | adidas | £65–70m |
| Chelsea | Nike | £60m |
| Juventus | adidas | £46m |
| Bayern Munich | adidas | £42.5m |
| Tottenham | Nike | £30m |
*Includes £131m signing bonus for Barcelona
Financial Charges Still Hang Over Etihad
The timing is bold. While Puma go all-in on City’s global appeal, the verdict on 115 Premier League charges looms. City are accused of financial misreporting, hidden contract payments, and lack of cooperation between 2009 and 2018.
An outcome is expected soon. If found guilty, potential punishments range from heavy fines to relegation — but any appeal could delay sanctions for months.
Season Reset After Shock World Cup Exit
City’s focus will now return to the pitch. Pep Guardiola’s squad were handed an extended break after their Club World Cup disappointment, where they were knocked out early by Al-Hilal.
They’ll return to training soon, hoping to reclaim the Premier League title after finishing third last season — their lowest under Guardiola since 2020.
Analyst Verdict
This is more than just a kit deal. It’s a corporate statement of belief. Puma are betting that City will weather any legal storm and remain football’s dominant force. The £1B valuation proves just how far the club’s brand — and leverage — has grown.
Key Insights
- Man City sign new £1B Puma kit deal until 2035
- £100m-a-year makes it world’s third-richest shirt deal
- Announcement comes as 115 Premier League charges await verdict
- Club could face fines, points deductions, or worse
- Puma continues to back City despite legal uncertainty
What’s Next?
City’s pre-season begins shortly, but all eyes will remain on the Premier League’s ruling. Puma’s faith may be justified — but the scale of any punishment could reshape the club’s decade.
Does the £1B Puma deal prove City are untouchable — or is the timing risky? Share your take below!
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